Improving Decisions
Sustained Advantage,
through Sustainable Decisions

I think one of the major results of the psychology of decision making is that people's attitudes and feelings about losses and gains are really not symmetric. So we really feel more pain when we lose $10,000 than we feel pleasure when we get $10,000.

Daniel Kahneman

Winner of the Nobel Prize in Economics


We've Got It All Together

Under one seamless decision optimisation platform.


Measure the mind. Measure the experiences you deliver across all touchpoints, so you can do more of what’s working and less of what’s not.


With changes constantly impacting customers and staff, how do you find new products and processes that would best suit their new needs?


Change not just the rules, change the game. Not just 'more', but more equitable - that's the game. The game that is fair, is the game that lasts.


Know what’s coming next, so you can prioritise and prepare. In times that are volatile, uncertain, complex and ambiguous, anticipating is the key.


We Quantify Human Behaviour, In Order To Predict It. 


Behavioral Metrics

Simple. Easy. Powerful.




Quantifying Behavior to Build an Alternative Credit Score

Who should you lend to, and who not? That is a difficult question. Our psychometrics can help you figure out that elusive trait-set which you consider vital in a borrower. Use behavioral scores to supplement the financial score.



Cognitive Engagement as a Predictor of Success

All of us have blind spots (cognitive biases) which make us less rational at times. What is more, we give up engaging cognitively. If we recognise the cognitive blind spots, we could pre-empt errors in decision making - our own and those of others. 


Power Jobs 

What Makes Some people More Effective Than Others?

Build diversity into your teams. If you knew the colour of people's minds, you can predict their behaviour. If you can predict behaviour, you could match people in ways that could boost synergy, not infighting.


Corner Office

Who Are The People Who Can Lead in Times of Uncertainty?

What is the DNA of an ideal banker? What makes a banker successful? Find out if your people come up to the gold standard in personality types. Find out where they need to improve.


Get Read.

If you are interested in banking, technology and psychology, you may like to write in these pages. We want your insights, analyses and perspectives. Typically these pieces will be on how these domains can be deployed for elevating the human condition, and should make easy reading for consumption of non-technical readers.

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Copyright: © 2016 Cognitt, unless otherwise noted. All rights reserved. See Terms of Use for more information. Cognitt, Cognitt LLP and Cognitt Research and Consulting refer to one and the same entity. Cognitt is a niche research and consulting firm dealing with banking, financial technology, human capital and related areas and provides business advice to some of the most innovative and creatives institutions in these domains.

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