Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed.Read More
The Nobel Factor tells how the prize, created by the Swedish central bank, emerged from a conflict between central bank orthodoxy and social democracy. The aim was to use the halo of the Nobel brand to enhance central bank authority and the prestige of market-friendly economics, in order to influence the future of Sweden and the rest of the developed world. And this strategy has worked, with sometimes disastrous results for societies striving to cope with the requirements of economic theory and deregulated markets.Read More
Planet Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it. Us. What makes us Sapiens?Read More
The Ascent of Man, written by Jacob Bronowski, is an overview on the evolution of mankind into a superior species. Initially a series of 13 BBC documentaries, they were transcribed into a book by the author.Read More
The story of fifteen billion years of cosmic evolution transforming matter and life into consciousness, of how science and civilisation grew up together, and of the forces and individuals who helped shape modern science. A story told with Carl Sagan's remarkable ability to make scientific ideas both comprehensible and exciting.Read More
This book takes the readers on a journey into the depth of cosmos right from the big bang theory, through the nature of forces and the world of string theory in physics, to the different forces that constitute the universe itself, summed up as the theory of everything.Read More
In The Emperor of All Maladies, Siddhartha Mukherjee, doctor, researcher and award-winning science writer, examines cancer with a cellular biologist’s precision, a historian’s perspective, and a biographer’s passion. The result is an astonishingly lucid and eloquent chronicle of a disease humans have lived with - and perished from - for more than five thousand years.Read More
Essential, required reading for doctors and patients alike: A Pulitzer Prize-winning author and one of the world’s premiere cancer researchers reveals an urgent philoso-phy on the little-known principles that govern medicine—and how understanding these principles can empower us all.Read More
Renowned social psychologist and creator of the "Stanford Prison Experiment," Philip Zimbardo explores the mechanisms that make good people do bad things, how moral people can be seduced into acting immorally, and what this says about the line separating good from evil.
The Lucifer Effect explains how—and the myriad reasons why—we are all susceptible to the lure of “the dark side.”
By Sidhartha Mukherjee
A magnificent history of the gene and a response to the defining question of the future: What becomes of being human when we learn to “read” and “write” our own genetic information?Read More
The Blind Watchmaker is one of the most well-known theories of evolution. It addresses questions like is did the world result from planned and intelligent design or natural evolution? What is engendered the diversity of life on earth?Read More
The million copy international bestseller, critically acclaimed and translated into over 25 languages.
As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought.
The God Delusion caused a sensation when it was published in 2006. Within weeks it became the most hotly debated topic, with Dawkins himself branded as either saint or sinner for presenting his hard-hitting, impassioned rebuttal of religion of all types.
The book, 'Hooked: How to Build Habit-Forming Products’ is an effective book for people who want to learn the art of selling products. This book derives strategies from stories of products that have made it big in their respective industries whilst citing the reasons for their success.Read More
It is an inspirational guide that presents information about human nature and its huge potential to transform. The book introduces the reader to several scientific discoveries, explaining neuroscience behind certain habits and how they can be changed. While it is easy for some people to change their habits according to new situations, there are other people as well as organizations that find it very difficult to change.Read More
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests?Read More
Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us.Read More
From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.Read More
A text book on 'An Introduction to Behavioral Economics'.Read More
While classical economics is based on the notion that people act with rational self–interest, many key money decisions like splurging on an expensive watch can seem far from rational. The field of behavioral economics sheds light on the many subtle and not–so–subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day–to–day decision–making and financial choices.Read More